What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Chances are, sometime within your life you’ve searched for a business on Google. Think about the last time you searched Google for a restaurant, a salon, or even a doctor’s office. What helped you make your decision about where you were going to eat or where you were going to get your hair cut? Was it the business’s location? Or maybe the hours they were open? Perhaps you even made your choice based on their reviews. And guess what — you probably utilized Google My Business and didn’t even know it.
GMB is a free tool created by Google to help businesses have a professional listing with at-a-glance information for anyone searching. This listing features photos of your business, hours of operation, phone numbers, reviews, products and services, and more. Therefore, it’s so important to make sure your business has a Google listing claimed and that all of the proper information is displayed. We wouldn’t want a customer upset because Google says you’re open on New Year’s Day when you’re actually not! But don’t fret — it’s super quick and easy to take control of your listing and help the people searching for your business find exactly the right information. So, let’s help your business get the attention it deserves on Google, shall we?
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1. How to Claim Your Business Listing
To get started with setting up your business listing, we need to claim it. You can do this one of two ways:
A. Sometimes, if a business gets a lot of reviews or searches, Google automatically creates a business listing and tries to guess what information to display. Which is super smart of Google, but that means this listing is not “claimed” and no one owns the rights to it. It just kind of goes into the ether of the internet, which could potentially be bad for your business if someone else claims the rights to it before you do. So how do you make sure you have the rights to it?
Well, first, Google your business!
B. So, maybe you Googled your business, and your business information didn’t display in the Google knowledge panel or “Own this business?” wasn’t an option in the knowledge panel. No worries. This either means Google hasn’t automatically created a listing for your business or someone else has already claimed it. For either of these reasons, we’ll start by going to https://business.google.com and choose “Manage Now”. Google will now ask you for basic information about your business.
If Google recognizes your business as a listing someone else already owns, it assumes you’re trying to gain request access and sends a notification to the Primary Owner of that business listing. It gives you a hint as to who that person is with a sneak peak of their email, such as rac….@roseandpixel.com, so you will have some clue as to who owns the listing. If you know them, it doesn’t hurt to get in contact and give them a heads up to grant you access. Otherwise, it’s a waiting game. If the owner doesn’t grant nor deny your request within a certain amount of time, Google will automatically override the listing and grant you pending ownership, asking you for a verification code the same way we previous discussed.
2. Filling Out Your Profile
Once you’ve officially verified your business listing, you’re free to add and edit any information necessary. To do so, visit https://business.google.com to view your listing’s dashboard.
A. General Information
Here you can view statistics and update general information like your business’s name, hours of operation, address, and phone number. Google My Business also allows you to add special hours to your listing and even reminds you to do so for upcoming holidays. And don’t forget about photos! Add photos to your listing to showcase what your business offers and who it helps. When adding your address, Google My Business gives you two options for address types: Physical Address and Service Area. If your business has a physical location where customers are welcome to visit, like a restaurant or doctor’s office, you’ll choose to enter your Physical Address. If your business does not have a location where customers can visit, like an air condition repair man traveling to service his clients, you’ll choose the area you serve within Service Area. Notice the difference between how a physical address and service area address will appear on Google:
B. Products and Services
From the dashboard you can also display more advanced information like products and services. You can link customers to your products or services directly through Google with a custom call to action. You can even feature a sale or coupon code for anyone that comes across your listing on Google.
C. Messaging and Reviews
Business is all about personal connections and making your customers feel valued and important. (This leads to great reviews!) One of the newest and more personal aspects of Google My Business is being able to message directly with people who are interested in your business. I highly recommend getting the Google My Business app for this reason alone. You can manage reviews, respond to customers, and check notifications on the go so you never miss an opportunity to connect with your clients.
A. How Customers Search for Your Business
There are three different kinds of traffic your Google business listing can receive:
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