Shopify design & consulting studio for ecommerce small businesses

FEATURED work

The southern cypress boutique

Full Brand Design, Print Collateral, Packaging Design, Shopify Build

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PMC Machinery

Custom Shopify Build, Lightspeed Retail Integration, Advanced Shipping Profiles

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Balmshot

Shopify Redesign, Website Copywriting, Homepage Optimization

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hydropops

Shopify Redesign, Website Copywriting, Homepage Optimization

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how does this sound?

skip the overwhelm of shopify and grow your brand with ease.

Stop struggling with confusing setups and endless tutorials. With personalized support and a straightforward plan, you'll be on your way with a professional Shopify store that stands out and drives sales—without the stress and guesswork.

complete shopify solutions for your business

services

Scale & Grow

Flexible, high-level support designed to expand and optimize your Shopify store—whether you're scaling operations, adding functionality, or seeking expert guidance to drive long-term growth.

starting at $850/mo

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Shopify Websites

Ecommerce website solutions designed to launch or transform your online store with expert strategy, tailored design, and seamless functionality.

starting at $2500

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Training & Support

Expert Shopify guidance and hands-on support to help you prepare, optimize, or troubleshoot your store—available as you need it, with no long-term commitments.

as low at $49/mo

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hey I'm Rachael, a shopify partner and ecommerce strategist

Six years ago, I joined my family’s retail business and helped grow it from the ground up online into a thriving six-figure store. Throughout this journey, I experienced firsthand the unique challenges small businesses face and how overwhelming building an online brand can be.

I realized there was an entire community of product-based business owners being sold Shopify solutions that didn't actually benefit the big picture of their business, so that's why I'm here to offer you the hands-on support and strategic insight that made our family business so successful online.

Whether it’s a comprehensive 30-day build, an in-depth custom solution, or ongoing support to refine and optimize your store, I’m dedicated to helping your business launch and scale with confidence.

let's get started
Rachael xx
6 Years Retail & Ecommerce Experience
Certified shopify partner
six-figure brand builder
designer, developer, & strategist
happy clients

"Rachael, this is amazing! I think you understand me more clearly that I understand myself... I see how all of the parts we discussed fits together."

— Sarah, Sarah Mapes Studio

"Just opened the website and wow!!! i love it!!! You are so freaking awesome!

— Brantley, The Southern Cypress Co. Boutique

"I just went through the pdf and your voice presentation, it looks and it feels beyond my expectations, I am lucky and grateful that I chose you to be my guidance, counselor, and project manager."

— Eduardo, EY Fitness

Looking for something a bit smaller? Email me and I'd love to help!

Every project follows my signature 4-step method:

1
Nail your position in the market
2
Establish your audience to drive traffic
3
Optimize your website to generate sales
4
scale and repeat for continous revenue

Want to follow along as I build an online clothing brand from scratch?

Follow @ShopAmericanSunday